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      John Rafferty, Director of Sales - 501.324.7706

      Gene Thompson, Local Sales Manager - 501.324.7783

      Leigh Graham, Local Sales Manager - 501.324.7514

      Evan Daugherty, Digital Sales Manager - 501.324.7731

      MARKET PROFILE

      DMA Market Rank: 56DMA Counties: 37DMA TV Household Population: 571,630DMA Adult (18+) Population: 1,053,000METRO Counties: 9Metro Household Population: 313,630DMA Cable Penetration: 42%DMA Cable Systems: 200+DMA VCR Penetration: 51%DMA ADS Penetration: 51%

      ECONOMIC OUTLOOK

      Average Household EBI: 47,762Retail Sales ($000): 14,500,000

      DEMOGRAPHICS

      Median Age of Men: 35.6Median Age of Women: 38.5White: 76.6%African-American: 17.9%Hispanic: 3.3%

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