LITTLE ROCK, Ark. (AP) - A minority health initiative is using soccer as part of a promotion that encourages Hispanic men to quit smoking.
The program at the University of Arkansas at Pine Bluff announced Monday that is launching a public education initiative aimed at Latinos.
The effort encourages Hispanic men to kick the habit and includes a sweepstakes prize of a trip for four to see a soccer game in Dallas.
The initiative uses slogans that urge Latino smokers to quit because its best for the smoker and his family.Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.