(CNN) - Cheerios is going non-GMO.
General Mills said they will begin making the original Cheerios without ingredients containing GMO's - genetically modified organisms.
Some consumers are concerned about the health and environmental impacts of GMO's, although they haven't been scientifically proven harmful. For the past year, a green economy advocacy group has been rallying consumers on social media to pressure General Mills to remove GMO's from Cheerios.
They targeted Cheerios because it's often among the first foods given to toddlers.