Cyber Monday helping local economy
(KATV) Black Friday has comeand gone, small business Saturday is behind us and today it's cyber Monday turn.
This year's Cyber Mondayis expected to be the biggest online shopping day of the year. One datatracking firm estimates sales to reach $1.5 billion nationwide.
The brick and mortarstores still have deals, but clothing seems to be where the biggest bang foryour buck is online Monday.
Cyber Monday is oneof a series of days to jumpstart the holiday shopping season. Josh Mayvillesays it's basically Black Friday all over again, a second chance. "So we offerthem every opportunity for them to browse online and come in the store."
Employees at RK Collectionshand pick every item that makes it in the store and shipments are arrivingdaily. Monday, online items are going for 50-percent off. They upload pictureson Facebook, Instagram, Pinterest and Twitter so fans will share with potentialnew clients across the globe and it's working. In the past week, they have sentshipments to Egypt, Pakistan, India and the Netherlands. To stay ahead theyalso send emails, text and make personal calls daily.
Mayville adds, "Someof the designers and brands we carry here at RK Collections, they carry atMacy's and Dillard's so we do have to compete with that so we have to ventureout into the tech world and really venture out and see what we can get withthat."
At the UPS store inthe heights, small businesses racking in orders and keeping them on their feetwith shipments, trucks are doubling pick up times, they have extended hours andadditional staff to keep up.
Owner Vince Powellsays they ship it all. "We've shipped a canoe and we have even shipped acar."
They're even in thegift wrapping business, trying to cater to your every need. "You can bring yourpresents here and we'll gift wrap and pack and ship them where they need togo."
The National Retail Federationestimates sales from November and December will be up 4.1% and that comes outto about $586 billion.
Click Here to see RK Collections website.
Get $15 off when you spend $50 or more (coupon code Cyber50)
Get $40 off when you spend $100 or more (coupon code Cyber100)
Get $100 off when you spend $200 or more (coupon code Cyber200)
Get $150 off when you spend $300 or more (coupon code Cyber300)
Cyber Shopping Tips:
If you add words like"cheap" or "discount" to your search, it doubles yourchances of being lured to a counterfeit site.
If it's a site yournot familiar with do a review search (just search review with the name of thebusiness or product). For example, Pricegrabber.com compares prices and users' comments for retail websites, and Google Product Search, slickdeals.net and dealews.com monitor retailers, site performance, possible issues and deals.
It is also smart to use a credit card not debit card. If you'reshopping at multiple sites, you can use a "one-time" credit card number from a payment processor such asPayPal.
Use a secure site. Inthe address bar, look for "https" at the beginning and a yellow padlock logo tothe right of the Web browser address bar. Double-click on the lock to see adigital certificate of the website.
Make sure you areentering correct URLs. Hackers will buy a domain for a similar named websitethat is misspelled to trick people into entering personal information.
There is never areason to enter your Social Security number or passwords to e-mail and bankaccounts information during the buying process.
Use a different passwordfor each online retailer you have to create an account with.
Make sure youunderstand the return and privacy policies before making purchases.
Don't click on advertisementsin a webpage.
Uncheck boxesadvertising "additional offers."
Make sure your antivirussoftware is updates.
Be even more mindfulwhen shopping on your phone or tablet. According to Paypal, there was a 193%increase in mobile shopping on Black Friday 2012 over last year. Experts saythose mobile shoppers need to be even more vigilant about security. Always makepurchases over a secure and password-protected wi-fi network.
And of course, if itsounds too good to be true it probably is.