LITTLE ROCK (KATV) - If a senior lives alone and is having some kind of an emergency, a cell phone may be the best and only way to get help.
But some senior citizens don't have cell phones.
In an effort to help make sure you don't get hooked, the Better Business Bureau has a word of warning about a new ad campaign.
"If it sounds too good to be true, it probably is."
Sound advice from Mike Rohrer with the Arkansas Better Business Bureau.
Rohrer is talking about a full page ad in Tuesday's Arkansas Democrat Gazette.
It claims seniors can get cell phones for free. But they are under a 48 hour deadline to act.
If they do, they will also get nationwide coverage with no long distance charges, no contracts, no deposits and no monthly bills.
"It says free cell phone but there is a $97.00 activation fee so, it is not really a free service," warns Rohrer. "It's not free. You're still paying money for something. So it's not free."
That $97.00 fee plus shipping is found further down in the ad.
After 60 days...without spending more money...all the phone will be good for is dialing 9-1-1.
Rohrer says the company making the offer, Brilliant Built Technologies, is head quartered in Ohio.
"They have an "F" rating for various issues," says Rohrer. "Service. Product. Customer response. All of the above."
Rohrer says any charged cell phone with a signal can already dial 9-1-1 for free, which makes this offer even more unnecessary.
Air date: January 15th, 2014