Doritos Locos Taco Visionary Dies; Customers Angered by Taco Bell Response

Taco Bell's Facebook page has become a petition page for Todd Mills, the man who started his own Facebook petition to create Doritos tacos after his initial pitch to Frito Lay was rejected. Mills died of cancer Thanksgiving Day at the age of 41. Taco Bell donated one thousand dollars towards the family's medical bills. Now, many Taco Bell customers say they're offended by the donation, considering the tacos generated a reported $1 billion dollars in sales. Hundreds have posted negative comments and reviews on the fast food giant's Facebook page, even asking folks to boycott the restaurant.
"Look at all the money he made for Taco Bell. I mean we are right here on this corner people are passing by for lunch. Wow. He needs more than that," commented customer Ted Tucker.
Buckley O'Mell was a friend of Mills and confirmed that Mills never sought compensation for the idea. He said his friend simply wanted his culinary creation to become available to everyone and that's why he created the page.
"He started his Facebook page and Todd was extremely talented when it came to photoshopping," said O'Mell.
Albert Einstein, President Barack Obama, and even Ron Burgandy became the faces of Mills's taco campaign. Facebook fans ate the pictures up and asked for seconds. Finally, Mills got the good news that Taco Bell would make his dream a reality
"He was just ecstatic. Probably the happiest I've ever seen him that day, knowing that they were going to make them and that he was going to get to taste the first one," recalled O'Mell.
Now, many of his friends are posting pictures of them eating the Doritos Locos Taco in honor of Mills. O'Mell said his friend would have loved that tribute.
Mills leaves behind 6 and 19-year-old girls and his wife, Ginger. Ginger Mills posted this comment on Taco Bell's Facebook page, "As the wife of Todd Mills ( Taco Shells made from Doritos Movement ), I'd like to say that I'm not instigating any of this hype about being ripped off by the company. I certainly wouldn't be opposed to help with the mounting medical/funeral bills (I'm now a single mom living on a teacher's salary). However, Todd was always very appreciative of Taco Bell and we were grateful for the acknowledgement that he did receive."
Taco Bell released this statement in response to the outcry. "We know this is a tragic time for Todd's family. He was a huge Taco Bell fan. He was passionate about the Doritos Locos Taco, and although he did not invent it, he founded a Facebook page to drum up support. In light of his passion, we invited him to be one of the first to try it. He became a true friend of the brand, so when we learned of his ill health, we made a $1,000 donation towards his medical expenses. We will miss Todd very much and our hearts are with his family and friends in this difficult time."