Firm hired to handle UAPB marketing, image

PINE BLUFF, Ark. (AP) - The University of Arkansas at Pine Bluff has hired a firm to handle its marketing and public relations.

The school announced Tuesday that The Design Group will work to help the traditionally black campus increase enrollment as well as retention and graduation rates.

The Little Rock-based firm says its efforts will be part of UAPB's "reimaging initiative."

Chancellor Laurence B. Alexander says the school is developing new strategies and partnerships to help students better prepare to join the workforce.

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