Bill Johnson is taking the ALS ice bucket challenge to the extreme, in support of his sister Nancy who suffers from the disease.
Johnson didn't just say yes to having ice cold water poured over his head, he had 20 consecutive buckets dumped on him.
"This is nothing compared to what my sister has gone through the last five years. I do it for her," Johnson said.
Bill says the disease has affected his sister's muscle movements in such a way that she can't even move her eyelids on her own.
An observer to Bill's challenge remarked, "He didn't even flinch".