KATV, Entergy partner for day-long telethon

The phone lines are open, and Arkansans need your help.

In a day-long effort, KATV--along with Entergy Arkansas--is hosting a 'Spirit of Arkansas Telethon' to help raise money for the Arkansas Energy Network and The Power to Care Fund. Both entities offer financial assistance to utility customers on fixed incomes who need help paying their summer electric bills.

Entergy volunteers began taking donations by phone at 5:00 a.m. during KATV's 'Daybreak' morning show. The phone banks will remain open until 7:00 p.m. Thursday evening. To make a donation, call (501) 324-HELP.

The event is just part of an ongoing Entergy campaign to not only raise money for low-income utility customers, but also help promote energy-efficiency tips and tools, bill payment assistance, bill management programs and other strategies the company offers to help people through a hot summer.

Along with taking pledges by phone, call-takers are able to answer basic questions about how to access assistance.

'The Power to Care' is a grant program funded by Entergy and administered by the Southern Good Faith Fund, which offers assistance to elderly and disabled customers on fixed incomes. SGFF works with 16 community agencies in 62 counties to process applications. When a household is determined to be eligible for a grant, the funds are credited directly to their Entergy bill.

The Arkansas Energy Network provides assistance to customers of all power providers across the state.

On Tuesday, Entergy CEO Hugh McDonald presented the Arkansas Energy Network with a check for $130,000--just part of the $1 million it has allocated to help utility customers throughout the region.

"Entergy wants to do its part to help customers get through the rest of the season as safely, comfortably and cost-effectively as possible," McDonald said.

Channel 7 will have live reports from the telethon throughout the day. You can also look for frequent updates on our Facebook page and on Twitter.