Little Rock Fashion Week returns to the downtown area

ByAdeeja Anderson

LITTLE ROCK (LRFW) - The5th annual Little Rock Fashion Week is July 15-20. The days of LRFWhave different events to accommodate all ages and will take place in thedowntown Little Rock area.

Thedifferent events include: Music Remix Showcase on Monday, July 15 atCornerstone Pub; Artist's Statement on Tuesday, July 16 at Hearne Fine ArtGallery; For Kids by Kids (FKBK) on Wednesday, July 17 at the Little Rock Zoowhich will be hosted by 10-year-old model, Tanaia Esaw; Shoppers' Night Out onThursday, July 18 at Belk at Pleasant Ridge Town Center; Media, Industry &VIP Mixer at The Italian Kitchen (Lulav) on Friday, July 19; and the Big Nighton Saturday, July 20.

LRFW's Big Night: Posh Expression vs. Young & Fabulous will be held at theRobinson Center Exhibition Hall,7 Statehouse Plaza, Little Rock, Ark., 72201. Doors will open at 6 p.m.and the show will begin at 7:30 p.m. The host of the show will be Mark Edwards,THV 11 Sports Anchor.

"Saturdayis a big combination, and it's very unique and creative," said BrandonCampbell, LRFW's founder and executive producer. "I guarantee you thatattendees will witness some things they've never seen on a fashionrunway."

GeneralAdmission for the Big Night is $35 in advance. VIP tickets are $45 in advance,which includes special seating, a swag bag and food. An all week pass is $55 inadvance, which includes general admittance to all the events and a discountinto FKBK at the Little Rock Zoo. One can show their ticket to LRFW and they'llenter for $5. FKBK benefits the zoo. An all week exclusive pass is $75 inadvance, which includes access to all events, VIP seating and special offers atLRFW.

TheBig Night will feature clothing lines from multiple fashion labels. Separatedin groups named after LRFW's marque fashion shows - Young & Fabulous andPosh Expression - audiences can experience two shows in one.

TeamYoung & Fabulous models will wear clothing lines Ms Smitty by JenniferSmith of Maumelle, Ark.; Foreign by incoming University of Arkansas atFayetteville freshman India Callahan of Dumas, Ark.; D.ooh by Dominic Hall ofLittle Rock; and Behold My Essence (B.M.E.) by Eric Summons of Little Rock.

TeamPosh Expression models will wear fashion labels by "LRFW 2012 Clothing Line ofthe Year" Kelvin Haydon by Kelvin Haydon of Milwaukee; Hope E. by Hope Smith ofLittle Rock; Love R.O.C.S. by Shonda Ali-Shamaa of Conway; Lymelyfe by LisaJackson of Little Rock; Jessiica Howell Fashions by "DC Fashion Week 2013Emerging Designer of the Year" Jessiica Howell of Houston; and "LRFW 2010Clothing Line of the Year" Nicole McGehee Collection by Nicole McGehee ofLittle Rock.

LRFWis offering plenty of opportunities for young aspiring fashion designers.Through LRFW's partnership with Goodwill Industries of Arkansas, high schoolstudents from Mount St. Mary Academy and eStem Public Charter Schools arepresenting social issues that affect them through fashion art at LRFW's BigNight. At the same show, the winners from grades 1st through 12th for the 2013LRFW Youth Fashion Sketch Design Competition will be announced.

LRFW2012 Youth Fashion Sketch Design Winners were Serenity Clark of Bryant in thefirst-fifth grade division, Trinity Tremble of Lonoke in the sixth-eighth gradedivision and Ashton Martin of Little Rock in the ninth-12th gradedivision. Clark, Tremble and Martin received several items for winning and willbe special VIP guests at LRFW 5.

LRFW5 plans to honor participants, including fashion veteran Connie Fails, afashion designer and artist who has designed clothes for former first ladyHillary Clinton. LRFW 2013 Clothing Line of the Year" and "LRFW 2013 Model ofthe Year" will be announced at a later date following LRFW.

Winnerof LRFW 2013 Model and Clothing Line of the year will receive prizes, special benefits for one year,and promotion up to one year. The "LRFW 2013 Model of the Year" will receive amodeling contract with Oneofakind Talent Inc. and a cash prize.

Designers'fashion lines and the models will be evaluated by fashion industry experts andjournalists who attend the all week extravaganza. This year's VIP guest andtalent evaluator is award winning menswear fashion designer Denis Antoine. Hisworks has been featured in publications GQ and The Independent (UK). Also,Antoine is a professor at Savannah College of Art & Design School ofFashion.

LRFW2013 Model of the Year Hannah Daniel of Mabelvale, Ark. headlines a talentedgroup of models that Campbell says has the "best combination of looks andtalent" that he's worked with for LRFW. Model Larry Scruggs, of PineBluff, Ark., is considered the best male model in Arkansas. He returns to LRFWfor the 4th year in a row - tied for the most appearances with RemiHodges, of Maumelle, Ark. Scruggs, an Oneofakind Talent Inc. signee, is beingfeatured in an upcoming fashion spread for Dillard's Inc.

"Everyyear is bigger and better, but the people are what make LRFW what it is," saidLarry Scruggs, LRFW 2011 Model of the Year.

Tickets to LRFW 5 areavailable at,, Hearne Fine Art, Gallery 26, Uncle T'sand The Treasure Chest in Pine Bluff, Ark.

Sponsorsof LRFW 5 are Oneofakind Talent Inc., Regency Beauty Institute, ParkerCadillac, Grisham Law Firm, Sync Magazine, and The Italian Kitchen atLulav, Savannah College of Art & DesignSchool of Fashion, Holiday Inn Presidential Hotel, Cornerstone Pub, J KellyReferrals, Hearne Fine Arts, Little Rock Zoo and Belk.

For more information about the schedule of events, addresses, andfashion designers' labels visit LittleRockFashionWeek.comor contact Adeeja Anderson at

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