CONWAY (AP) - The Athletic Department at the University of Central Arkansas has signed a deal with a sports management company that's worth $3.3 million.
The deal announced Tuesday is with Peak Sports MGMT, which will sell corporate sponsorships and work to give UCA sports a greater presence in the region.
UCA says the deal is for five years with three 1-year renewal options.
The pact includes a provision for revenue sharing once certain thresholds are met, and UCA says that will mean revenues will be greater than the $3.3 million guarantee over the life of the contract.
UCA says Peak Sports is to build an enhanced radio or television network to further promote UCA sports in the Conway-Little Rock area.
Peak Sports has moved from the Dallas area to Conway.Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.