NEW YORK (AP) - Wal-Mart is making changes to its website to personalize the online shopping experience of each customer.
The company is rolling out a feature that will enable its website to show shoppers more products that they may like, based on their previous purchases. It also will customize Wal-Mart's home page based on where each shopper lives, showing local weather and events, as well as the customer's search and purchase histories.
So if a new mom just bought a stroller or crib on Walmart.com, the revamped website might recommend diapers and car seats, too.
The move to personalize websites for shoppers has become a top priority for traditional brick-and-mortar retailers like Wal-Mart as they play catch up with Amazon.com, which pioneered customizing content for shoppers.Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.