Beyond the Podium: Millennial's vote in 2016 presidential election
There's no simple equation using the snap and quip of social media to gain a millennial's vote.
Matthew Kerbel chairs the political science department at Villanova.
"It becomes incredibly important to reach out to them on terms they can understand and motivate them to turn out," said Kerbel
Enter a new Hillary Clinton Superpac ad, using an interactive approach on one of Facebook's most advanced platforms.
"I thought it was very, like, visually compelling...It was a lot of bashing Trump as opposed to promoting Hillary. But I think that does catch the attention for a lot of people, especially millennials," said one college students.
We asked politically active students at Villanova to talk with us about the ad, targeting their peers, and their impressions of the candidates.
"Both of them are being really childish...and they need to get down to you know, to using social media to promote their goal which is to become President of the United States and promote their issues," said one student.
"People really crave access to the true candidate. I think this is a strategy by Donald Trump...even if it doesn't necessarily make people like him," said another student.
Trump's unconventional and often unrefined approach on Twitter has earned him more than 11 million followers.
"He's a Twitter god in the social media aspect," said another student.
But when his children tried to appeal to millennials on Instagram, it was widely panned.
"I think actually recognizing the probelms millennials are going with and actually giving an answer," said one student. "I think Hillary Clinton has done a much better job in responding to student debt and climate change than Donald Trump has in even recognizing the issue."
"When I make my final decision it's not gonna be based on how they conduct themselves on social media...but I do think the way they conduct themselves on social media is an indication of who they are," said another Villanova student.
Professor Kerbel says Trump has done virtually nothing to appeal to young voters specifically, so the majority are Clinton's to lose.
The trick is elevating the importance of the election to them, so they show up at the polls.
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