FAYETTEVILLE, Ark. (AP) - The University of Arkansas' distinctive "Hog Call" has been granted a federal trademark registration.
The university announced Friday that it is believed to be the first college or university in the nation to receive a trademark for its cheer.
The sound mark of the cheer and the previously registered, "Wooo Pig Sooie!" are intended to protect the institution's long-standing tradition and signature cheer from unlicensed commercial use.
The registration does not affect the use of the Hog Call by fans at various gatherings.
The trademark is for a crowd cheering the words: "Woooooooo Pig Sooie! Woooooooo Pig Sooie! Woooooooo Pig Sooie! Razorbacks!"
The university identifies Dec. 31, 1929 as the first use of the Hog Call - based on media accounts.Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.