AUSTIN, Texas (CBS Austin) - A Colorado sporting goods store owner who took a stand against Nike last year for its support of Colin Kaepernick is now closing down the business.
CBS affiliate KKTV reports that in September, Stephen Martin was unhappy with a new Nike campaign featuring the former NFL quarterback.
Kaepernick started kneeling during the National Anthem before football games to bring attention to the country's treatment of racial minorities in 2016, sparking a movement among other NFL players.
The kneeling controversy has even become a cause célèbre of President Trump, who has repeatedly blasted NFL players who kneel for the anthem.
Following the release of the Kaepernick ad, Martin liquidated all of his Nike product at highly-discounted prices at his store Prime Time Sports, despite him acknowledging Nike merchandise makes up 40-50 percent of the store’s inventory.
Now, 5 months later, KKTV reports that not stocking Nike products was too much to overcome and after 21 years, Martin is shutting down Prime Time Sports.
"Being a sports store and not having NIke jerseys is kind of like being a milk store without milk or a gas station without gas. They have a virtual monopoly on jerseys. There is no other option," Martin said.
"We had a really good Christmas season but it’s caught up to me.”
Martin tells KKTV that if he wants to be remembered for anything, it would be his wall of military heroes he kept on the outside of his store.