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This "hot dog water" sells for $37.99 a bottle. With a catch.

Hot dog water (WKRC)

VANCOUVER, British Columbia - Thousands of people attended the annual Car Free Day festival on Main Street in Vancouver, Canada in June. One vendor got more attention than others.

Among those selling food, drinks, and crafts was one selling "hot dog water," which was a wiener floating in water.

A man wearing a full-body hot dog costume spent the day selling bottled hot dog water -- water used to boil hot dogs -- at $37.99 Canadian dollars per bottle, or $28.57 USD. He marketed the product as a gluten-free, sodium-rich drink that can help people boost electrolytes, lose weight, and look younger.

Douglas Bevans explained to Global News: "We've created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could."

Bevans reportedly sold 60 bottles.

But the entire thing turned out to be a stunt.

The fine print on the sign revealed it was a ploy to get consumers to stop and question whether the health products they buy are actually backed up by science.

“Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices,” it read.

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